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Our Group

Our company is breaking all boundaries and is driving on a promising road to success. Operating with a sense of professionalism, we take pride in our work and see to it that every aspect of the business, starting from the procurement and manufacturing to marketing and warehousing, runs in an impeccable manner. Making a striking mark in the global front with our products, our organization is spreading it's roots into various sectors of numerous industries, and have established a commendable position by laying down the following companies-

  • Choice Chemtech
  • Choice Copiers
  • Choice Technology
  • Amar Saur Urja

'Choice' is your choice!

If you want to stay in the race, you need to satisfy the clients beyond all doubt, We understand this point perfectly, which is why our professionals rattle our minds and come up with innovative goods, which would cater to the precise needs of the patrons in a remarkable manner. Certain points which give us an edge over others are-
  • Excise free zone.
  • Lower CST-@1% only.
  • Dust Free & ESD safe environment.
  • Fully integrated under one roof all manufacturing facility.
  • Back ward integration for plastics/ soldering alloys/paste.
  • Trained/ dedicated manpower.
  • Professionally qualified member in board of directors.

LED Lights Manufacturing Capacity

Manufacturing a commodity for us means using the most cutting edge technology available in the market. Supported by two plants located at Noida and Haridwar, our firm uses the most top of the line machines for it's production process. With a current capacity of 1 million units a month, we aim at catering to bulk consignments and increasing our production capacity to 2 million within the next 6 months. Our organization is also taking all the necessary steps for adding two more SMT Lines of 60000 CPH.

Ambit of Products

Delivering an impressive array of products to each of our customers, these array of goods are acknowledged for their performance-driven built. Yielding you with exceptional results, their excelling reliability and resistance towards water attributes makes them a top choice in the market today,

0.5 W LED Bulbs
Ac Dc Adapters
AC Fans
Cieling Fans
Commercial Led Lights
Corrosion Resistant Led Lights
Dc Electronic Ballasts
Decorative Led Lights
Designer Led Lights
Downlighters LED's
EESL Bulbs
Electronic Ballasts
Electronic Contracts
Electronic Products
Energy Saving Led Lights
Flood Lights LED's
Home Led Lights
Household Led Lights
Indoor Led Lights
Institutional Led Lights
Inverters, Ups
L.e.d Torches
LED Battons
LED Bulbs
LED Lanterns
Led Lights
LED Slim Panel lights
LED Street Lights
LED Tubelights
Modular Led Lights
Multi Lights
Panel light LED's
Power Led Lights
Power Supplies
Solar Lanterns
Solder Foils
Solder Pastes
Solder Stick Rods
Solder Sticks
Solder Wires
Soldering Bars
Solid Solder Wires
Street Lights
Tender Bulbs
Vibration Resistant Led Lights

Among the numerous products we offer, our company has also gained a tremendous deal of appreciation in the global market for the following products-

  • C-Tube Family
    • CTube 2xT-5 14watt EBT
    • CTube 2xT-5 28watt EBT
    • Ctube 2xt-8 18watt
    • Ctube 2xT-8 36 watt EBT
    • Ctube 2xT8 36 watt
  • Compact Fluorescent Lamps
    • 11 watt 3 u
    • 14 watt 2 u
    • 14 watt 3 u
    • 23 watt 3 u
    • 5watt 2 u
    • 8 watt 2 u
    • 8 watt 3 u

We are also dealing in:

  • FLUX Thinner
  • Ultra Clearner Choice
  • SMT Glue
  • Solder Stick
  • Lead Free Solder
  • Leaded Solder
  • Lead Free Solder Paste
  • Leaded Solder Paste

Capital Outlay

Group Investments

USD 2.8 Millions ( INR 193 Millions)

Investment in LED lights

USD 1.2 Millions ( INR 84 Millions)

Proposed investment plan in LED

1 Million ( INR 70 Millions)

Financial Ratio

Debt Equity(D/E)


Capital Turnover Ratio

4.5 Times

Our clients

Our firm has an exceptional knack for providing the most unparalleled quality set of products to it's customers. Understanding the intricate requirements of each of our patrons, the commitment with which we work towards satisfying our customers, has enabled us to win a great number of clients across the globe, which include: 

  • Osram
  • Havells
  • Halonix
  • Denso
  • Bharat Electronics
  • Honda
  • MIcrotek
  • Beetel


When it comes to working in a dedicated manner, the company has created a dominating position for itself in the market. Working under the guidance of our highly proficient boards of directors, their experience in this field of work has allowed us to take the company to distinguishing levels of success.

Board of Directors

  • Mr. Vinod Goyal
    • ( FCA, FICWA )
  • Mr. Ankit Goyal
    • ( B.TECH(ECE), MBA )
  • Mrs. Neelam Goyal
    • ( MSC. Metallurgy )
  • Mrs. Megha Goyal
    • ( M.TECH )
  • Mr. Aman Goyal
    • ( ACA )

Achievements/Awards/Quality Certifications

If a firm is doing well, they are required to be appreciated for their tasks. Our organization, is working with the best minds in the industry since almost two decades, and has done a impressive job in this line of work. For of efficient and effective operations, our organization has been awarded with the following accolades-

  • ISO-9001-2008
  • BIS Accredited for LED Bulb
  • DOL Status awarded by :
  • Denso, Havells, Microtek

Backward Integration: An edge over our competitors

Growth is of utmost importance for every firm. But in this organization, we can never grow until unless we exceed the expectations of our clients. Thus, in order to achieve this, our team of experts procure the finest raw materials from government certified vendors. Supported with an array of in house plastic moulding facilities, allows us to perfect our work and deliver a faultless gamut of goods to the customers.


  • To create cutting-edge infrastructure and facilities to make CHOICE, a globally recognized company.
  • To manufacture 5 million units per month especially for OEMS like Phillips, OSRAM, Bajaj.
  • To make an extra capital outlay of USD 2 million from our own sources within next 3 three years .
  • To conduct business based on the â€Âœ FIRST TIME RIGHT â€Âœ policy for our all commodities.